90 Digital CEO Nick Garner talks about another important part of Trust Optimisation which is to make sure that users can trust that the content their about to see is Above the Fold in this episode of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.

On with the post…

Trust is being confident you’re going to get the content you expect. If you click on a search result that suggests you’re going to see whatever it is,  Google wants to make sure you get what you expect.

Google say in the 2014 quality rater guidelines:

“High quality pages are designed to achieve their purpose: they are well organized, use space effectively, and have a functional overall layout. While every page is different, functional pages should have the following characteristics: