90 Digital CEO Nick Garner talks about another important part of Trust Optimisation which is making sure that you don’t deceive users in this episode of CalvinAyre.com’s SEO Tip of the Week.

Short intro to Trust Optimization.

Along with on site optimization and link acquisition, there seems to be a third element to ranking well on Google, it’s called Trust Optimization. Trust Optimization is based on the information we have got from anecdotal evidence on click through rates and rankings along with explicit guidelines from Google stating what they are looking for in a trusted website.  On with the post…

One of the consistent themes in trust optimisation is making sure you give users what they expect from Google search results. Deceptive page design is an important part of losing trust.