The Spanish football club, Sevilla, has agreed on a shirt sponsorship deal with Playtika that will see the World Series of Poker’s free to play poker room PlayWSOP.com branded on the first team’s shirts.

With La Liga audiences growing to the region of six billion eyeballs per season, it pays to have your brand logo on the front of one of the 20 teams who compete in the top tier of Spanish football.

That fortune has fallen into the lap of the World Series of Poker’s (WSOP) free-to-play poker game, PlayWSOP.com, after the three-time Europa League winners, Sevilla, agreed on a new sponsorship deal with Playtika.

The one-year rolling deal said to be worth multi-millions sees Playtika become the official shirt sponsor, as well as having the opportunity to advertise around the stadium, and during video segments with the players. Playtika will take advantage of the deal to market the myriad of social games that make up their roster, beginning with the online poker room.