Gambling operator SKS365 Group has unveiled a new ‘brand identity’ for its flagship Planetwin365 online and retail gambling product.

On Monday, the Rome-based SKS365 announced the “renewal” of its Planetwin365 brand, which will apparently result in a “stronger, more defined, reliable and entertaining identity, fully oriented towards a unique user experience.”

The new brand image, which was developed in tandem with creative agency Ogilvy, includes a spiffy new logo (pictured above) and a new tagline: Il nostro gioco è di un altro pianeta, which transaltes to ‘Our game is from another planet.’ (Well and good, so long as they continue to pay out in euros.)

The brand revamp will be accompanied by a major marketing campaign across TV, radio, websites and offline sports magazines. There’s the small matter of the fact that Italy has banned nearly all forms of gambling advertising, so on what planet these marketing promos will appear remains something of a puzzler.