(London, UK – 13 March 2018) Betgenius, the leading provider of trading and sportsbook management technology, has extended its long-standing partnership with Sky Bet.

Betgenius has been a key partner to Sky Bet since 2008, with its cutting-edge trading platform and expertise playing a major role in the success of the operator’s world-class sportsbook.

The new long-term agreement will see Betgenius continue as the primary trading provider of a growing volume of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from Betgenius’ unique High Availability Cash Out service.

Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, said: “Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”