A new company aims to facilitate marketing tie-ups between film and gambling companies to incorporate moviemakers’ intellectual property into online gambling games.

On Sunday, the Hollywood Reporter announced that veteran gaming industry executive Richard Clarke had teamed with Sean O’Kelly, who until recently headed up UK film producer Carnaby International, on a new online gambling film rights entity dubbed Skyrocket Entertainment.

The executive tandem announced Skyrocket’s arrival at this year’s Cannes Film Festival, promoting the new venture as a potentially lucrative new revenue stream for filmmakers and rights holders to help offset the costs of production.

The report claimed Skyrocket was actively courting clients in Cannes and the company hopes to license as many as 100 games per year between rights holders and online operators.