Spanish gaming operator Luckia has dropped Swedish supplier Kambi Group as its platform provider in what it described as a strategic move to rapidly grow market share not only in Spain but also internationally.

MarketWatch reported that Luckia, one of the successful online and retail sports betting operators in Spain, has tapped sports platform provider SBTech as a replacement of Kambi Group. With improved price differentiation, Luckia will enjoy greater operational flexibility and put a personal stamp on their sportsbook offering.

“We are delighted to confirm that Luckia is now powered by SBTech’s world-beating sportsbook. We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved,” Marcelo Ruiz, Online Managing Director of Luckia, said in a statement. “As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”

The omnichannel strategy of Luckia has been instrumental for the company to gain significant market share in Spain. They have been able to invest heavily in building greater brand awareness, signing major sponsorship deals with La Liga clubs Celta Vigo and Deportivo La Coruna.