Leading operator enlists FTP specialist with the Midas touch to improve client acquisition and retention for the Cheltenham Festival

8th March, 2018 – SportCaller, the free-to-play (FTP) sports-game specialist, has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to help engage and optimise the operator’s thriving customer base.

Golden Race is a competition which asks players to compete for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four-day meeting horse racing spectacular.

In order to play the game, entrants must place a £10 qualifying bet (or £5 each-way) on any UK/IRE race that same day, which then entitles the player to then participate in the Golden Race for the jaw-dropping £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot isn’t won.