Spanish sports betting operator Sportium has further extended its long-running sponsorship of the country’s top football league.

Late last week, Sportium announced that it had extended its official betting partnership with La Liga for another two years. Sportium, the joint venture of local gaming operator Cirsa and UK bookmakers Ladbrokes, originally signed on with La Liga in 2014 and the new pact will extend their relationship through the 2018-19 season.

Sportium CEO Alberto Eljarrat said the relationship with La Liga “has been a success from the start,” with the operator enjoying “great exposure” for its brand. La Liga president Javier Tebas was equally chuffed, saying the parties had forged “close ties” over their three-years-and-counting partnership, so why not keep things in the family?

Sportium clearly values its Spanish sports connection, having last year added a multi-year betting partnership with the country’s top basketball league, the Liga Endesa. Terms of the La Liga extension weren’t disclosed, but Eljarrat said the Spanish bookmaking market was “a very competitive sector” and Sportium hadn’t been the only company looking to enjoy some primo La Liga exposure, so one can assume it didn’t come cheaply.