SportPesa Kenya resumes online betting — for real, this time

Sports betting operator SportPesa has officially resumed its Kenyan-facing operations – for real, this time – although how long it remains available remains to be seen.

On Tuesday, the ke.SportPesa.com domain and its associated iOS and Android apps finally began accepting wagers from Kenyan bettors, nearly one month after the first attempt to revive the SportPesa brand ran headlong into regulatory roadblocks.

SportPesa Kenya’s official Twitter feed has been busy advising new customers on how to open accounts, make deposits and place wagers, while instructing bettors who were SportPesa customers prior to the company’s 2019 market exit on how to reactivate their existing accounts.

SportPesa exited Kenya following a prolonged tax dispute with the Kenya Revenue Authority (KRA) that resulted in the suspension of its license by the Betting Control & Licensing Board (BCLB). SportPesa’s return came via a new BCLB licensee, Milestone Games Ltd, which is majority controlled by SportPesa CEO Ronald Karauri.