Kenyan sports betting operator SportPesa has signed a betting partnership with Spain’s premier football division La Liga.

On Wednesday, SportPesa announced that it had been designated the Official African Betting Partner of La Liga. While the parties have agreed to work together for the next three years, financial details of the deal weren’t disclosed.

SportPesa CEO Ronald Karauri said the deal would boost La Liga’s visibility in Kenya while furthering SportPesa’s “objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe.”

La Liga marketing director Adolfo Bara said the deal “solidifies La Liga’s commitment to the African continent” and claimed that SportPesa “shares the same vision” of helping La Liga get closer to its fans all over the world.