Denmark’s regulated gambling market got a double-digit boost from betting on the 2018 FIFA World Cup in the second quarter of 2018.
Figures released Wednesday by the Spillemyndigheden regulatory agency show Danish-licensed gambling operators generated revenue of DKK1.63b (US$248m) in the three months ending June 30, an 11.5% improvement over the same period last year and nearly 7% higher than the sum recorded in Q1 2018.
For a change, it was sports betting, not the online casino vertical, doing the market’s heavy lifting. Overall betting revenue hit DKK648m, nearly one-quarter higher year-on-year, due to both excitement over the World Cup and the addition this January of animal-based races to Danish betting licensees’ list of acceptable wagering options.
Roughly one-third of betting revenue was generated offline, while mobile betting channels accounted for nearly half (48.7%) of betting revenue and the remaining 17.6% came via desktop platforms.