The Italian online gaming brand StarCasinò, operated by Betsson Group, is now an official gaming partner of the Italian football club Juventus.

For the duration of the 6-month partnership, StarCasinò will have a strong brand presence at the Juventus Stadium, including the new LED light system, video spots on the Maxi screen and social media posts. StarCasinò are also planning to launch a series of initiatives, contests and promotions that will reward fans and customers with the most incredible ‘money can’t buy experiences’ together with the chance to win VIP tickets for the Serie A, Coppa Italia and UEFA Champions League.

“We’re really excited about this partnership with Juventus. Entertainment, fun and excitement – these are the values that StarCasinò shares with the worlds of sports and football in general,” says Andrea Rossi, Managing Director of StarCasinò.

The Juventus partnership adds to Betsson Group’s international portfolio of prestigious partnerships including Betsafe’s partnership with Manchester City Football Club and NordicBet’s partnership with Hockey SHL.