Stats Perform has reached a six-year agreement with GVC Holdings, soon to become Entain plc and one of the world’s largest sports betting and gaming operators, to provide a new and exclusive, official WTA tennis data service enabling in-play bets to be placed across GVC sportsbooks.

The news follows this week’s announcement from the WTA that SportsTech AI leader Stats Perform had acquired the exclusive rights to distribute umpire data from 2021-2026, to collect ultrafast shot-by-shot data across the entire tour, and to produce thousands more live video streams from its expanded tour.

“We’ve long discussed the opportunity with our customers to improve the fan and betting experiences for sports such as tennis through applying our data collection and AI expertise, and are delighted that GVC are aligned with our vision,” said Andrew Ashenden, Chief Betting Officer at Stats Perform.

Jamie McKittrick, Commercial Director at GVC said “the WTA tennis tour is very popular for bettors across our territories and using the best available in-play data means we can offer the best in-play experiences. We’re looking forward to creating a variety of innovative new betting experiences for our bettors. Stats Perform have long been a trusted partner in the delivery of high-quality official data and we’re delighted to extend our partnership across to this new product.”