In this interview with CalvinAyre.com’s Stephanie Tower, Rhetroactive CEO Steve Trowbridge explains the importance of creating compelling stories when it comes to branding.

Loading the player…

jwplayer(‘camediasplayer-367204’).setup({

file: “http://30.cdn.bit2host.eu/videos/steve-trowbridge-integrated-resorts-shouldnt-faceless-glass-building-video.m4v”,