Interactive digital content delivered by 3radical Voco to underpin acquisition and retention activities

London, UK: 13 June, 2018 – 3radical, the developers of Voco – the engagement platform that enables brands to connect with audiences with real-time, interactive digital experiences and games across multiple channels – today announces it has signed a 2 year agreement with Stride Gaming Group (“Stride”) (AIM: STR).

Stride is a leading online gaming operator. With a diverse portfolio of over 150 brands, Stride is the third largest online bingo operator in the UK, and has a 25% share of the UK online bingo market.

Stride is focused on delivering outstanding player experiences and on developing the lifetime value of its players. To support this strategy, Stride will be integrating 3radical Voco, with a range of its sites, to deliver highly compelling and rewarding experiences for their players. Experiences delivered through the Voco platform have been demonstrated to drive substantial increases in repeat engagement and time on site. It is also expected that they will reduce the number of players requiring free bets and bonuses to engage online. Voco will also enable Stride to convey important content around responsible gaming.