Gambling advertising ranks dead last in credibility among Swedish adults, according to the results of a new survey.

This week, Swedish media outlet Dagens Media reported the results of a survey conducted by analysis research firm Novus on behalf of the Swedish Association of Advertising Professionals (SAAP) to gauge the trustworthiness of various industries in the eyes of local residents.

The survey involved a little over 1000 randomly selected adult Swedes, who were presented with a list of 25 industries and were asked to rank their top three sectors in terms of the credibility of their advertising.

Education/research topped the list with 23% of participants having faith in the credibility of their marketing, followed by culture/entertainment (18%), charities (16%), justice (14%) and alcohol/breweries (13%). These were the only five categories to enjoy double-digit scores.