A Swedish court has dealt a blow to local media outlets’ ability to reap advertising revenue from internationally licensed online gambling sites.

On Monday, Sweden’s Lotteriinspektionen regulatory body celebrated a ruling by the Court of Appeal in Jönköping that upheld a lower court ruling that online gambling advertising in websites run by media outlets Aftonbladet and Expressen didn’t fall within the boundaries of freedom of expression.

The case originated in September 2013 after Lotteriinspektionen went after the two media outlets over their websites’ publication of links to international gambling sites. The newspapers challenged the ruling – and the SEK45k (US$4,940) fine the regulator sought to impose for every day the sites continued to display the links – based on their assertion that clickable links don’t constitute advertising.

The Court of Appeal ruling states that the sites’ links to international gambling operators were of a “pronounced commercial nature” and thus ineligible for protection under freedom of expression laws. The Court further ruled that the advertising restrictions detailed in Sweden’s 1994 Gambling Act didn’t contravene European Union law.