To sell Luxbet or not to sell Luxbet – that is the question.

Australian betting Tabcorp is now deliberating whether to dispose their Northern Territory-licensed online betting brand Luxbet for the sake of its harmonious marriage with rival Tatts Group.

Should the company decides to let go of Luxbet, the next question that comes to Tabcorp’s mind is whether to close the business or sell it to an overseas corporate bookmaker.

The Australian Financial Review reported that the Tabcorp management is now weighing the pros and cons of putting Luxbet on the business chopping block. Though Luxbet made an earnings before interest and tax loss of AUD13 million (US$10.3 million), Tabcorp chief executive David Attenborough said it was effectively on “starvation rations.”