In what can be considered as the first major customer-facing move in the multibillion merger between Tatts Group and Tabcorp, the TAB brand has effectively taken over Tatts’ struggling wagering brand UBET.

Adam Rytenskild, head of wagering at Tabcorp, was quoted by Australian media outlets describing Monday as “really the start of the journey from a punter perspective.” On Monday, the combined Tabcorp-Tatts entity formally retired the UBET branding as it started the slow but “seamless” transition of Tatts’ retail betting shops and online wagering service.

Rytenskild estimates some 1,300 UBET retail betting outlets will be rebranded, while “several hundred thousand” of online customers will already get to see several new features—from the expanded Sky Racing vision to an updated form format, as well as race previews and replays in the TAB app and site, according to news.com.au.

The rebranding took place ahead of the Magic Millions horse race in January, although Tabcorp noted that UBET customers will not be fully integrated into the TAB system until after the 2018 spring racing season. The overhaul of UBET retail betting shops has also started, and is expected to be completed by March.