This is a guest contribution by Karl Aadli, Chief Product Officer at Mr Gamble says that launching a streaming channel is a great way for operators, developers and affiliates to build brand awareness but channels must be run responsibly. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Streaming is fast becoming a significant marketing platform for operators, suppliers and affiliates looking to drive brand awareness among the casino playing community and in particular the younger, lucrative demographic that makes up streaming audiences.

Popular streamers such as Let’s Give It A Spin, Chipmonkz and NickSlots have amassed large, global audiences across platforms like Twitch and YouTube and through commercial agreements allow operators to leverage the thousands of fans that tune in to their streams.

As streaming and casino streaming becomes more popular, the marketing power and value of these channels will only increase and that is why we are seeing more casino players become streamers, as well as affiliates launching their own channels.