Lee Davy continues his birds eye view of the panel activity at the recent eSports Betting Summit held at The Royal Garden Hotel in London, this time, covering the intersection of eSports and traditional sports betting.

In sportsbook parlance, think of football and horse racing as ginger cats curled up on their favourite cushion, and eSports as a Tiger, who has just waltzed into the gaff looking for somewhere to get its head down.

We are witnessing history in the making. New sports with a following large enough to create over a billion in revenues per annum don’t often materialise like a genie from a bottle.

Punters have a new sport to bet on. The sportsbooks have a framework. How do the two connect in the best way possible to ensure the customer leaves happy, and the hosts earn a lorry load of cash?