[youtube https://www.youtube.com/watch?v=jbWY-BqdzCQ?feature=oembed&w=500&h=281]

NASCAR, with it’s 500 lap races and dozens of cars on the track, can make for a great gambling day, if the right amount of data reaches sports books. With the season about to begin, NASCAR and it’s partners have built up their product to make for great action, and Scott Warfield, the managing director of gaming, joined our Becky Liggero Fontana to talk about it.

A huge part of NASCAR’s push to be a great gambling product meant evolving from the two common lines offered on a race. “So BetGenius are building a live, in-race betting product for us that will kind of transform how people view sports, view NASCAR,” Warfield said. “So in traditionally, NASCAR’s been a two bet type sport, race winner and series champion. Pretty static, pretty stale type bet type. Moving forward, we hope that list is 30, 40 different bet types. Things like number of lead changes, number of leaders, head to head driver matchups, over/under car numbers, all in a live, kind of dynamic experience that can change as things on the track unfold. And we have 400-500 laps, all pretty discrete betting opportunities. So we’re excited about that product build and what it could mean for the sports book operators.”

But with added betting types, there’s always the question of integrity. NASCAR has that covered by a previous partnership. “So we signed Sportradar as our integrity partner back in 2018,” Warfield pointed out. “They came in, and continue to come in, do a lot of fraud detection monitoring, and education sessions with our tracks and our teams and our drivers, all of our stakeholders. This is a sport that fans are very, very passionate about, but at the end of the day, this is always going to be the core product of cars in circles. Sometimes, cars on road courses sports betting, it’s an engagement tool for us, but first and foremost, it’s going to be about protecting the integrity of the product.”