Re-vamped affiliate programme for the UK’s second most popular lottery brand to be managed by Income Access using company software

Montreal, QC. September 29th, 2015 – The Health Lottery, a London, UK-based lottery brand operated by Northern and Shell and comprising 51 local society lotteries representing local authority areas across the country, has re-launched its affiliate programme in partnership with Income Access, a technology and digital marketing services provider for the global iGaming industry. The Health Lottery’s new affiliate programme has integrated with Income Access’ award-winning affiliate management platform and will be managed by the company’s in-house team.

Launched in 2011 and regulated by the UK Gambling Commission, The Health Lottery, which is today the UK’s most popular lottery after the National Lottery, provides lottery games to players online or at 32,000 national retail outlets. Offering British players the most affordable lottery option in the country, the brand features a 50 pence ticket that provides the chance to win £25,000 every Tuesday and Friday as well as a £1 ticket allowing players to win up to £100,000 every Wednesday, Thursday and Saturday.

Generating over £68 million since launch for UK charities such as Mencap, Dementia UK, and the Alzheimer’s Society among others, The Health Lottery recently rebranded itself. In addition to new celebrity brand ambassador Anthea Turner, the rebranding has involved the re-launch of The Health Lottery’s affiliate programme, which will now be powered by Income Access’ affiliate management platform, the recipient of eGR’s B2B ‘Affiliate Software’ Award for the last three consecutive years.