OtherLevels’ intelligent messaging to help Camelot better engage with its players

London, 5th July 2017 – Digital marketing platform provider OtherLevels has significantly extended its relationship with Camelot by supplying the UK’s National Lottery operator with additional messaging capabilities to further boost player engagement.

Camelot has integrated the supplier’s Web Push and Rich Inbox messaging services, broadening the way in which the organisation can send messages to National Lottery players via a desktop or mobile browser.

Web Push on desktop is designed to widen the operator’s reach with its players, at various parts of the conversion funnel, who have previously been unreachable.