BtoBet’s CEO, Kostandina Zafirovska was recently part of the Supplier CEO panel during the Betting on Football 2017 event in London at Stamford Bridge organized by SBC News.

“Why Football betting is so central” is one of the aspects discussed by BtoBet in its recent industry report.

The media exposure, glamour, money and accessibility involved in football has turned it into the most popular sport in the world. It stimulates the fans to want to get involved and this is particularly evident in the betting realm where technology and marketing have combined to provide unique wagering opportunities.

BtoBet’s vision on the current landscape of betting on football and on what the future holds for operators, suppliers and consumers is explained in the dedicated white paper airing topics such as: