The opportunities available to the lottery industry and how to make it work with intuitive Point of Sale

Written by John Barrett, Managing Director of Fastrak

If you can get a customer to buy more, great! If you can get customers to buy something that has a better profit margin, so much the better.

Retailers have been upselling at the till as long as retailing began. With consumer habits changing and savvy retailers looking to make the most of every customer, a new wave of retail strategy selling to consumers as they wait to pay, has opened the world of in-lane selling.