The sportsman media group, which is now part of Sportradar since its acquisition earlier this year, has acquired the international audiovisual rights for the Lega Pallavolo Serie A Femminile across broadcast media distribution and betting exploitation purposes for the next four seasons.
The Lega Pallavolo Serie A Femminile is widely recognized as one of the best women’s volleyball leagues in the world and the current CEV Volleyball Champions League winners Pomi Casalmaggiore are one of the clubs competing within the league. Due to the high number of international stars playing for Italian clubs, the sportsman media group is confident to distribute the league in multiple Volleyball key markets.
The rights for the broadcast media distribution of the league will be exclusively distributed by the sportsman’s media rights team on a global basis (outside of Italy, San Marino and the Vatican City). The agency plans to offer an exciting package of approx. 50 matches per season live to broadcasters which will contain the ‘match of the week’ as well Playoffs matches and the Cup Finals.
The media rights for betting purposes to all matches played during the season will be distributed globally.