The parent company of online poker giant PokerStars has decided to jump into the U.S. legal sports betting market fray with New Jersey’s first casino hotel, Resort Casino Hotel.
The Stars Group (TSG) announced on Thursday that it extended its partnership with the casino hotel, which builds on an existing agreement for online casino games and poker under the PokerStarsNJ brand.
The announcement came just a day after Resort Casino and fantasy sports giant DraftKings announced its partnership with Resorts Casino, as well as the release of a new app allowing users to place sports wagers from any point within New Jersey’s boundaries.
According to TSG, its partnership with Resort Casino now includes online and mobile sports wagering through the BetStars brand. Betstars, which is the group’s European focused online sports betting brand, holds nearly a dozen sports betting licenses globally, offering support in 17 languages.