Betinvest, the leading provider of top-quality ready-made solutions with customisable options and reliable risk management, has bolstered its remit to help iGaming operators invest in success by creating a concise, clear guide on creating a white label gambling company. Valentyn Kyrylenko, the company’s VP of Business Development, explains the lucrative nature of turn-key operations, the power of working with an established provider and why your white label betting business starts here…

The nature of online gambling has seen more and more new companies enter the market in recent years with white label gambling companies, those created by one company and rebranded/used by another, becoming a popular method of launching a new brand out without the trouble of creating the software and jumping through the countless hoops required of modern gambling sites. Betinvest believes white label businesses are the next logical step for the sector and through its 20 years of expertise the company is aiming to help others stand out from the crowd.

“The online gambling sector is very busy and it can be hard to get noticed, but the beauty of this sector is that most players are happy to move around, never truly staying loyal to a single brand and always willing to see what the competition has to offer,” explained Valentyn.

Commenting on the importance of choosing the right providers at an early stage, he said: “The first step to creating your own white label gambling business is to acquire the software on which your customers will place their bets. There are a number of providers out there and each of these will provide you with a varying level of support, functionality and customisation.