18 August 2017, Budapest: Omnichannel is a common theme in the sports betting industry sector and the term has been used for a while now. It is the simple concept of offering the same product via different channels. Now, when the words innovation and evolution are mentioned, it is imagined that reference is being made to developments many years down the road. However, with omnichannel, we most be aware that the future is now.

When it comes to his gaming and betting experience, the consumer has high expectations and this report explains how any operator can deliver on these right now, using existing technologies.

Tom John Light, Vice President of Business Development at SBTech, will present the key roles omni channel has to offer and with the FIFA World Cup on the horizon, the technology will have a vital importance for the industry.

The “Innovation Talks – Latest innovations in the field of gambling and hot topics that shape the industry in 2017 and 2018” panel is scheduled to be held between 10:00 – 11:30 (Budapest Local Time) on the 20th of September (Day 2) during the second edition of the Central and Eastern European Gaming Conference Budapest. (you can view the full agenda here).