This is a guest contribution by Andrew Morgan. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

The World Cup will be the betting event of the year and provides operators and affiliates with a huge opportunity to engage new and existing consumers. Most will now be putting the finishing touches to their battle plans as they look to leverage the global nature of the tournament and deliver high-value content to bettors in markets all over the world.

But to succeed, they will have to overcome many hurdles, including creating unique content that spans both desktop and mobile, as well as translating said content, all while fending off stiff competition. It’s a tough task, but with such a huge prize on the table, operators and affiliates will want to rise to the occasion and get their hands on the trophy.

Tough competition: