BtoBet’s CEO Alessandro Fried discusses the technological approaches that have characterized the iGaming industry in the past and the need for a harmonisation process whereby cutting-edge technology is made more accessible no matter the market, or size of operations. 

Q: It may sound ironic but come 2019 the iGaming industry is still lagging behind other entertainment industries regarding the impact that its technology has on player experience. Why?

Alessandro Fried: Technologies are the foundation of any type of gaming operation. Many established organisations in the gaming industry came to light a substantial number of years ago, and nowadays they find themselves in a position where they are operating in a market that is driven by totally different criteria from the one that characterised their initial years of operation.

Thus in the immediate future they have to take important decisions, or risk losing their current market position. It is largely a matter of fact that those larger more established bookmakers which have based their operations on legacy technology are nowadays finding themselves constrained by this kind of technology which is not only unflexible, but also inappropriate for todays’ vastly complex and constantly evolving technological generation.