The UK’s advertising watchdog has slammed a betting operator for offering fake odds, something that is generally frowned upon by the betting public.

On Wednesday, the Advertising Standards Authority (ASA) upheld a complaint against Eaton Gate Gaming Ltd, which operates a mobile betting app in the UK under the Kwiff brand. Kwiff’s unique selling point is its propensity to randomly “boost or supercharge” a customer’s betting odds up to 2,000x higher.

Two punters complained about a Kwiff television commercial that claimed one of its customers had his odds on “Paris Saint Germain to beat Celtic” supercharged from 11/8 to 80/1. This claim was repeated both in the commercial voiceover and accompanying text, yet the complainants claim Kwiff had never offered odds of 11/8 for PSG to beat Celtic.

Kwiff’s defense centered around its claim that a punter had placed a £5 bet on “PSG to win & only one or no team scores” and that the advert displayed a ‘simplified version’ of this wager.