UK gambling regulators have fined yet another online licensee for failing to adequately disclose significant conditions of promotional offers.

On Tuesday, the UK Gambling Commission (UKGC) announced that it had imposed a £100k penalty on online gambling operator Broadway Gaming Ltd for what the regulator deemed to be misleading advertising material on five Broadway-controlled websites.

In June 2016, the UK’s Advertising Standards Authority (ASA) upheld a complaint against an advert that appeared on Broadway’s Butlers Bingo website. The ASA ruled that the ‘Deposit £10. Play £35’ advert failed to communicate significant conditions that applied to this promotion.

A subsequent UKGC probe found similar shortcomings on four other Broadway sites: Bingo Diamond, Casino of Dreams, Dotty Bingo and Rehab Bingo. The UKGC concluded that Broadway had violated the UK advertising codes as well as its UKGC license conditions and codes of practice.