The UK’s biggest betting and gambling operators have launched their new industry body with five responsible gambling commitments that aren’t likely to move the needle on how the industry is perceived.

Wednesday saw the official launch of the Betting and Gaming Council (BGC), which merges and replaces the Remote Gambling Association and the Association of British Bookmakers as the UK gaming industry’s primary spokesmodel.

The BGC’s first order of business is the release of five Safer Gambling Commitments, which the group called “the most comprehensive set of measures” enacted to support the UK Gambling Commission’s National Strategy to Reduce Gambling Harms.

The five commitments are: to prevent underage gambling and protect young people; increase support for treatment of gambling harm; strengthen and expand codes of practice for advertising and marketing; protect and empower our customers; and to promote a culture of safer gambling.