UK gambling operators have been given fresh warnings to up their responsibility game or face the wrath of UK gambling regulators.

On Tuesday, the UK Gambling Commission (UKGC) released a document (viewable here) outlining its three-year strategy to ensure “fairer and safer gambling” in the UK. The document details a five-pronged approach toward shaping “a well-regulated gambling market that works for consumers.”

Chief among these priorities is protecting consumers’ interests, in part by imposing “tougher and broader sanctions on operators (including lotteries) who fail to treat customers fairly and make gambling safe.”

The UKGC has significantly ramped up its enforcement game this year, identifying regulatory shortcomings by and imposing hefty fines on Gala Interactive, Stan James Online, BGO Entertainment, lottery betting operator Lottoland and a record £7.8m knuckle-rapping of 888 Holdings in August.