The UK government has made good on its threat to prohibit third-party betting on EuroMillions lottery draws, delivering another blow to online lottery betting operator Lottoland.
In March, the UK Department for Digital, Culture, Media and Sport (DDCMS) launched an open consultation on ‘Prohibiting Third Party Betting on Non-UK EuroMillions Draws.” The consultation followed public complaints from National Lottery operator Camelot, who moaned about Lottoland undercutting its EuroMillions revenue by not matching its higher ticket prices.
On Thursday, the DDCMS released the results of its consultation, while revealing the DDCMS’ intention “to introduce a new license condition to prohibit consumers in Great Britain from placing bets on EuroMillions games which take place outside the UK.”
The DDCMS noted that lottery betting was a relatively recent phenomenon, but felt the returns to good causes from traditional lottery operators could decrease should lottery betting become “widespread.” The DDCMS admitted this assumption was far from inevitable, given the lack of hard data on this subject, but nonetheless remained “concerned” at the possibility.