Following the spirit of innovation, UltraPlay has announced the release of its new eSports dedicated front-end design. It will be presented for the first time during ICE London (5-7 February 2019), at booth S1-110.

Known for its leadership in the eSports odds and platform provision, UltraPlay enhances the user experience with its new front-end solution, so that betting brands can meet the Millennials’ requirements for immersive eSports betting entertainment. The modern design of the new front-end complying with web UI/UX trends gives premium players’ experience, offers easy-to-use layout, intuitive tools and functionalities for all eSports punters across the globe to enjoy this very specific gambling vertical.

ICE delegates will have the chance to discuss how eSports can grow iGaming operators’ business through both UX/UI approach and the broad pre-match and live odds coverage UltraPlay has been expanding since 2014.

Mario Ovcharov, CEO at UltraPlay said: “2018 was a fantastic year for UltraPlay, marked by various achievements in terms of product integrations and developments, new partnerships and market expansion. At ICE London we are going to present all of our hard work and dedication during the past few months – our winning products and innovative concepts designed to grow operators’ business and satisfy players with unrivaled betting options. We are looking forward to meeting our partners and make new ones at booth S1-110.”