Turnkey platform provider UltraPlay signed deal with Bet Arena Interactive, the digital arm of BetArena, a Romanian sportsbetting and casino operator part of Superbet Group, to provide its advanced sports betting solutions. Firmly established on the Romanian market with more than 200 betting shops, Bet Arena is expected to catch the attention of the online punters on the back of a comprehensive betting offer already available into its shops.

UltraPlay’s sportsbook software is specially tailored to iGaming professionals ready to step their own sportsbook on the next level. The easy and flexible system meets the ever-changing requirements of the market and becomes valuable asset for the highly competitive online operators.

“We are thrilled to welcome to UltraPlay’s family our new business partner Bet Arena Interactive”, commented Dariy Margaritov, CEO of UltraPlay. “With their strong positions and expertise on the Romanian gambling market and our mission to provide highest quality products and services, we believe in our successful partnership.”

“When launching new product, you have to choose the best possible options on the market in order to become players’ first choice for the recreational punter. We definitely recognize as best UltraPlay’s sports betting options”, said Tudor Iliescu, Bet Arena Interactive’s CEO. “We are also confident that Bet Arena will become very popular among players pretty soon.”