Unibet’s foray into UK’s red hot waters begins on Friday when the Unibet UK Poker Tour pops up at the Rendezvous Casino in Brighton Marina.

There is a light air of optimism around Unibet towers these days. Gross winnings revenue for the 2015 calendar year climbed 13% to £354.1 million, and profit after tax reached £69.7 million. The only area with a must do better stamp is poker; gross winnings revenue dropped from £8.4 million in 2014 to £7.6 million.

One way that Unibet aims to try and fix that minor disturbance of par excellence is to spread more love around the UK market and what better way to do that than to create a UK Poker Tour..

On Friday, the brand spanking new Unibet UK Poker Tour will be unwrapped in the Rendezvous Casino in Brighton’s trendy Marina district. It could not have picked a better spot, assuming Storm Imogen hasn’t dragged the city into the sea by the time poker players start arriving en masse.