Italy is the second biggest regulated market in Europe and is ready to become ever more competitive for the awaited release of 120 new online licenses and also for some new emerging trends.

In August 2017, Sports betting showed an increasing trend towards mobile with +89% growth compared to 2016 and players demonstrated a strong interest in mobile, doubling their budget for playing and betting with their smartphones.

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Another interesting aspect concerns the gambling preferences of the users in the country: