Ahead of the next televised leaders debate on the 16th April, with the political campaigning and inevitable spin hotting up, Betfair has created ‘Unspin it’, an app designed to unpick the political language of misdirection and misinformation.
The general election will affect everyone, but many people are disenfranchised with the main parties as they struggle to differentiate between them and relate to them. The jargon and spin that politicians put on the most important issues being widely regarded as a key issue.
Betfair’s ‘Unspin it’ app light-heartedly solves the problem by using a three stage process allowing consumers to choose the topics they want to hear about from specific politicians. A fruit machine style device appears with 3 options; the first box allows you to pick the topic you want to hear about, the second box contains the real answer from the chosen party leaders and the third box provides the withering translation.
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