Online sports betting operator Sportingbet is in hot water in Uruguay after a politician objected to the team’s logo appearing on the jersey of a local football institution.

Uruguay keeps a pretty tight lid on its gambling market, with local punters’ legal options limited to a state-run lottery, pari-mutuel race betting and some brick-and-mortar casinos. Sports betting is frowned upon, and online sports betting is downright scowled at in this small nation of only around 3.5m people.

The combination of a small market and a hostile reception hasn’t stopped any number of internationally licensed online gambling sites from serving Uruguyan punters, or even from inking sponsorship opportunities with local sports teams.

Case in point, GVC Holdings’ Sportingbet brand, whose logo appeared on the shirt fronts of Uruguayan football mainstays Club Nacional de Football during a recent Copa Libertadores match against Brazilian side Botafogo.