American sports bettors are younger, smarter, richer and (probably) better looking than the average Yank, according to the nation’s gaming industry trade group.

On Tuesday, the American Gaming Association (AGA) released the results of a Nielsen Sports survey aimed at identifying the demographic and behavioral characteristics of the average US sports bettor. Future surveys will provide highly debatable estimates of how much revenue can be derived from a mature US betting market.

In the meantime, Nielsen claims that 44% of sports bettors are under 35 years old, compared to 31% of the general population. Oddly enough, the sport with the highest number of avid bettors under 35 was that old stodgy standby baseball (54%), eclipsing basketball (52%), football (50%) and hockey (48%).

However, the NFL claimed the biggest slice of avid bettors of any age (9%), beating out basketball (8%), baseball (6%) and hockey (4%). Roughly similar percentages also applied to casual bettors, suggesting that America still hasn’t gotten over Fox Sports’ disastrous experiment with that stupid glowing hockey puck in the 1990s.