Finland’s Veikkaus state-run gambling monopoly is firming up plans for a new casino while accelerating plans to firm up social responsibility measures at its land-based slots network.  

Last week, Veikkaus announced that it expects to launch its latest casino in the Finnish city of Tampere in December 2021. Casino Tampere will operate out of the under-development 15k-seat UROS Live hockey arena, which will open to the public at the same time.

Veikkaus said customers entering the new casino will be subject to a version of the company’s new mandatory authentication program. Customers at Casino Helsinki, for example, are currently required to register to gain entrance, but as of spring 2021 they will be required to show a Casino Card to play slots or table games.

This Casino Card differs from the ‘Loyalty Card’ that Veikkaus issues to permanent residents of Finland, which are intended for slots play at Veikkaus-run Pelaamo and Feel Vegas Arcades, as well as the ‘decentralized’ slots at third-party operators (restaurants, gas stations, etc.).