Victor Chandler’s African-focused online gambling operation BetLion has roared into Kenya, according to local media reports.

On Friday, Business Daily reported that BetLion had sought a betting license from Kenya’s Betting Control & Licensing Board (BCLB). The report quoted a BCLB source saying that the regulator had okayed BetLion’s application and that the site could launch its local operations before the year was through.

The Standard quoted BetLion’s chief commercial officer Spencer Okach, who acknowledged that the company was “going from strength to strength.” But Okach played coy regarding BetLion’s Kenyan intentions, saying only that “obviously [the market] is on BetLion’s radar.”

BetLion, which announced its own birth last year, is powered by sportsbook technology supplier FSB Tech. BetLion’s launch marked the return of betting industry notable Chandler after he sold his BetVictor operation to horseracing luminary Michael Tabor in 2014.