Malta, 19th of March, 2020 – Viral Interactive Ltd, a part of the Finnplay Group has made the decision to withdraw from its white label business and marketing partnerships in regulated markets, including Sweden and the UK. The Finnplay Group joins a growing list of iGaming platform technology providers choosing to exit the traditional white label business in these markets. The move is being made in response to worsening market conditions and increasing operational costs.

Martin Prantner, founder of the Finnplay Group says, “We regret the decision to close our white label operations in these markets, especially after having successfully co-launched many exciting brands over the years. However, being realistic, market conditions are not favorable for smaller operators in an ever-tightening regulatory framework resulting in diminishing profitability. In the months to come, we will review our strategic options and restructure our business accordingly.”

Viral Interactive LTD is the Finnplay group’s B2C multi-channel casino and betting solutions provider and holds multiple licenses in regulated markets.

Founded in 2008, Finnplay is a privately-owned Nordic-based iGaming platform provider, which specializes in regulated tailored gaming solutions for the online and mobile gaming industry.