Viral the licensed white label multi-channel casino and betting solutions provider today announced that  its group company, Fortuity Holdings LTD has launched its first B2C casino label, a brand called LuckyCasino.com which uses characters and progress on a map  that offers a deeper gaming engagement for the player.

Characters and story-telling are ingrained in human culture and with the advances in technology and HTML5 map animation; the LuckyCasino.com brand has created virtual characters to assist players with solutions to common tasks in the player journey. The casinos main character is called ‘Lucky’ and others include General Sign-up, who assists you with your account creation to Dr.Statty, who provides data and play suggestions to improve the gaming experience.

“Today’s casino players demand more fun and engagement while experiencing the excitement of online casino games. With LuckyCasino I was given the opportunity to fulfill my passion in creating unique illustrations and cool characters.” Said, Mark Scicluna lead concept illustrator for LuckyCasino.

“Video gaming, virtualization characters, apps and companions such as Apple’s Siri to Microsoft’s Cortana continue to grow in popularity along with the day-to-day usage as users relate to virtual characters to deliver a deeper and engaging experience to their daily lives. We are tapping into this growing market segment that combines digital entertainment, e-learning, and virtual characters into one experience with the LuckyCasino brand” said Daniel Eriksson, CEO of Viral.