Daily fantasy sports operator FanDuel says its brand will front the new sportsbook at West Virginia’s The Greenbrier Resort.
On Monday, NBC Sports’ Pro Football Talk (PFT) reported that The Greenbrier Resort’s private casino will feature FanDuel-branded sports betting both physically at the resort and via online and mobile devices.
PFT quoted FanDuel CEO Matt King saying his company was “honored” to have been selected to provide wagering for “an iconic resort” such as the Greenbrier. King noted that his company was still working towards “building out a top sports betting product for the upcoming NFL season.”
It was only a month ago that FanDuel announced that it was merging its operations with the US-facing business of UK-listed gambling giant Paddy Power Betfair. Since FanDuel has never offered single-game sports betting before, King’s use of the phrase “building out” may primarily involve slapping FanDuel’s logo on PPB’s existing sportsbook, as well as a few more technical tweaks for the US market.